Reader Competition: Lazzari

It’s great when you come across a new brand to admire. We recently discovered Italian brand Lazzari and we are smitten. Take a peek inside their Autumn/Winter 2014 look book and you will quickly see why. Their latest collection is adorable to say the least. With a touch of the quirky the inspiration for this collection is breakfast, in their opinion one of the most beautiful and yummy moments of the day. You’ll see silk shirts with croissants on the collar, little blue milk cartons (a throwback to Blur’s 1999 video Coffee and TV) and jumpers covered in eggs . Cute.


Entitled Diana + Diana, the look book draws on the playfulness of the collection. Set in the grounds of a former summer camp with coloured wood cabins and furniture from the sixties this is a fashion story with a difference. Themed around childhood classic The Parent Trap (think Hayley Mills, less Lindsay Lohan) it tells the tale of two girls, both with very different styles arriving at camp, stumbling upon each other, realising they look exactly the same and then duh duh duh! What will happen next? Take a look at the video version of this story here.


Are you swooning yet? We thought you might be. Shall we make it even better? Go on then, we do like to spoil you. Lazzari have kindly given us an outfit consisting of one croissant-collared shirt and one skirt with toast shaped pockets to give away to one lucky reader! All you need to do to enter is answer the question below:

A couple of illustrators have contributed to the prints featured in this collection.Who designed the print on the ‘All My Little Friends’ dress?

Email your answer to and you will be entered in to the competition to win this rather special prize. You have until midnight on Friday 31 October 2014. Good luck!


*Terms & Conditions: The Lazzari and Betty Magazine competition is open until midnight on Friday 31 October 2014 (GMT). Entries past this date will not be considered. There will be one winner that will receive one croissant-collared shirt and one skirt with toast shaped pockets. The winner will be chosen at random by the Betty team. The winner will be notified by email and the winning entry will be available on written request. All entrants will be subscribed to the Lazzari and Betty Magazine database to receive e-mail updates, to which you can unsubscribe at any time. Your data will not be sold, or used for any other purposes. UK entrants only. There is no cash alternative.

UPDATE: This competition is now closed and the winner has been notified.

FashionRoss Holden